Why carry out a Visitor Survey?
As an attraction,
knowing what your visitors think is crucial to ensure they enjoy their visit,
return for a second visit, and tell other people about their experience. By
undertaking visitor surveys, you can gain valuable information such as:
- Who
your visitors are and where they come from
- What
your visitors think to the attraction
- What
your visitors’ motivation was to visit the attraction
- Visitor
experience and their journey whilst at the attraction
- What
could be improved about the attraction
Of course, research with visitors does not have
to just take the form of a survey. More in-depth approaches, such a discussion
groups and interviews, can be taken to find out exactly how visitors experience
the attraction.
If you would like any advice or support on
carrying out a visitor survey, or any other research within your visitor
attraction, please get in touch.
Why Enventure Research?
Enventure is an independent market research
company, providing research, engagement and consultation for a range of organisations
from museums, libraries and galleries, to local authorities and NHS
organisations. Clients have benefited from Enventure’s years of experience of undertaking
a wide range of surveys, delivering research findings that are insightful,
meaningful, and easy to digest and understand.
We work closely with clients to develop
effective surveys that incorporate well-designed questions to provide feedback and
results that actually mean something. Surveys
can be face-to-face, online, postal or via telephone. Qualitative research, such
as focus groups or in-depth interviews, can also be held which allow particular
issues to be explored in more depth.
By working with an independent research
company to carry out your visitor survey, it sends a clear message that you
value the views and opinions of your customers and want to hear exactly what
they think, not just through rose-tinted glasses! The results and findings of the research will
be far more valid, which visitors will appreciate.
Click here to download Enventure's visitor survey leaflet and case study
