Monthly Archives: May 2012

Leeds city centre signage evaluation – supporting Legible Leeds

Leeds City Council, through the project Legible Leeds, is improving the information that helps people find their way around the city centre.  The council has commissioned Enventure to conduct research in the city centre to ensure that the new signage and information system meets the needs of those who come into contact with the signs including visitors, people working in the city centre and city centre residents.


The research, which will be undertaken in two phases, will involve on-street interviews and observations at various locations across the city.


Commenting on the recent win, Caroline Herring, Research Manager, said, “We are extremely excited to be working on this particular research project as the findings will be used to support the development of the signage information which will be in place for a long time to come”.

NHS Midlands & East’s Campaign is launched

The campaign to Eliminate avoidable Grade 2, 3 and 4 pressure ulcers by December 2012 has been launched to frontline staff with a new website, communications from senior staff and an animation that has been posted on YouTube.  The campaign, which will see various communication channels being used, has been developed following comprehensive social marketing scoping research, which was undertake by Enventure Research.  Findings from the research showed that staff believed hard hitting images and messages should be used and they wanted information to be delivered in a range of formats, not just traditional posters and leaflets.


To view the website and animation on YouTube, click here.


Click here for previous new story.


Click here to read the case study