Monthly Archives: June 2014

Understanding Perceptions of the Manchester Day Parade

Enventure Research has been awarded a contract by Manchester City Council to evaluate attendees perceptions of the Manchester Day Parade, which will take place on Sunday 22 June 2014. The parade is an opportunity for communities to celebrate the creativity and diversity associated with the city in a highly visual way. The parade will feature floats, inflatables and bands, alongside groups and individuals who registered their interest in being part of the event.  Approximately 50,000 people are expected to attend, with over 1,500 people from over 70 community groups and organisations participating in the event.

 

Manchester City Council has commissioned fieldwork in previous years to evaluate the impact of the Manchester Day Parade.  This research has taken the form of questionnaires and on-street interviewing.

 

Enventure will conduct 250 on-street interviews on the day of the parade with a random sample of event attendees in various locations around the city.Detailed analysis of all survey data will be conducted, producing a comprehensive report on the data and comparison with previous years.

 

Mark Robinson, Managing Director, commented,It’s great to be working with Manchester City Council again through the research framework.Were really looking forward to undertaking this evaluation research of such a positive event for the city.

manchester-day

Revisiting Residents’ Attitudes Towards Saving Energy

In October 2012 Affinity Sutton Group launched a project in response to an anticipated high incidence of fuel poverty amongst its residents called EnergyFit.  The project involved providing residents with lifestyle advice via an information pack and the training of frontline staff.  In April 2013 Enventure Research conducted an evaluation of EnergyFit via a telephone survey of 72 Affinity Sutton residents.  The findings of this research, alongside feedback from Affinity Sutton staff, helped to inform the next phase of the EnergyFit campaign, revising its aims in order to increase customer awareness and increase staff engagement.  EnergyFit2 was launched in October 2013.

 

Enventure Research has been re-commissioned to evaluate the second phase of the EnergyFit campaign to gain an understanding of how successful it has been in terms of its usefulness, effectiveness and areas for improvement.  Enventure will undertake a telephone survey with Affinity Sutton residents who received an EnergyFit2 pack, alongside an additional online survey in order to boost the total sample size.  The survey will be directly emailed to residents who received an EnergyFit2 packs and provided a valid email address.

 

The findings of the research will be used to inform the next phase of the EnergyFit campaign, which will commence in October 2014.

 

Matthew Thurman, Research Manager, commented “We’re really pleased to be working with Affinity Sutton again this year, particularly as it’s working on the same project so we’re seeing the full results from it.”

 

energy-fit

Enventure’s 10 Years of Recycling Research and Engagement

Since this week is Recycle Week, we thought it would be a good time to look back on all our work in the waste and recycling sector.

Not only is this year the 10th anniversary of Recycle Week, but it’s also Enventure Research’s 10 year anniversary. Enventure was formed in 2003 and delivers research, engagement and consultation for public sector organisations such as local authorities, the NHS, police and other non-for-profit public sector bodies.

 

Due to Enventure Research’s strong roots in the environment and waste sector, our work has often focused on recycling, allowing us to focus on the environment as one of our specialist areas. Working with local authorities across the UK, projects have ranged from resident engagement campaigns to encourage local residents to increase the amount they recycle, to research projects investigating barriers to recycling and consultation and review of recycling services.

 

Over the years we have conducted countless resident engagement campaigns on recycling all over the UK. Often known as doorstepping or doorknocking campaigns, the main emphasis of these projects is to speak to as many residents as possible in a defined area to promote the recycling services available, encourage increased recycling, understand barriers to recycling and help residents find solutions, and collect useful data about attitudes towards recycling and recycling habits.

 

doorstepping

 

We employ local staff to go out into their communities and engage with residents on their doorstep, utilising their local knowledge and understanding of waste and recycling to provide specifically tailored advice and information to residents. Research has found that face to face engagement with residents on recycling messages can have a profound impact on their awareness, attitudes and behaviour, far more than simply providing a leaflet or letter. On the doorstep we are able to have a real conversation with the resident (hopefully focusing on recycling and not all other council services!) to truly understand their usage of their local recycling services and encourage them to do more to recycle.

 

Doing some rough calculations, we estimate that, over the last 10 years, we have conducted over 80 recycling engagement campaigns, visting approximately 2 million households and speaking to almost 600,000 residents, which will have undoubtedly gone a long way to increasing the recycling rates across the UK. Also, as we conduct all our doorstep engagement and data collection electronically via handheld tablet computers, not via pen and paper, we estimate that we have saved nearly 20 tonnes (20,000 kg) of paper during the last 10 years – that’s almost 400 trees!
Team photo

We hope to continue our involvement in waste and recycling with local authorities into the future to continue to encourage increased levels of recycling, and provide council’s with informed understanding of how to improve their recycling services into the future.

 

Whilst recycling is clearly very important (especially since it’s Recycle Week!), we are beginning to notice a shift towards other waste prevention techniques further up the waste hierarchy, including reuse and waste reduction. Now that such a large proportion of the UK population are on board with recycling and see it as part of everyday life, it is clear that the focus of future resident engagement activity will begin to focus on waste reuse and reduction to move towards a truly sustainable method of managing our waste.

 

However, there is still much more than can be done with Recycling, and the current UK target of 50% of waste recycled by 2020 still needs to be achieved! At Enventure we encourage you to get involved in Recycle Week by finding out what is happening in your local area.

 

Please click here to view some of our case studies for projects relating to waste, recycling and the environment.

 

If you would like any more information about the services we offer, or what we could do for your local authority or organisation, please get in touch by emailing matthew@enventure.co.uk , calling 01484 404797 or or completing our online contact form.

Recycling Communication Campaign in Broxbourne

Enventure Research has been appointed to undertake a door-to-door recycling communication campaign on behalf of Broxbourne Borough Council.  Broxbourne Council currently offers a fortnightly kerbside collection of plastics, cans, glass, paper, green waste, food and cardboard, in addition to the weekly domestic waste collection.

 

The main purpose of the campaign is to encourage residents to remove cardboard from the organic waste stream, in order to improve the quality of the compost produced from the green and food waste collected.  Residents will be encouraged to instead recycle their cardboard at one of the 24 Neighbourhood Recycling Centres (NRCs) situated across the Borough rather than putting it in their green wheeled bin.  The Council also wishes to engage with residents in order to encourage further recycling of materials and maximise the capture rate following a recent waste analysis survey.

 

Enventure’s experienced recycling promoters will speak to residents on their doorstep, raising awareness about the cardboard issue and aiming to encourage further participation in the recycling scheme and increase the range and amount of waste recycled.  The team will visit approximately 32,000 properties and speak to a minimum of 11,200 residents (35%). Doorstepping activity will begin on 18th June, lasting for approximately five weeks.

 

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