Monthly Archives: September 2014

Increasing Awareness of the ‘Metal Matters’ Recycling Campaign

Enventure Research has been re-appointed by Viridor Laing Greater Manchester (VLGM) to deliver a doorstepping campaign aimed at promoting the ‘Metal Matters’ recycling communication campaign, which is soon to be rolled out across the four districts of Trafford, Stockport, Manchester and Rochdale.
The campaign aims to increase metal capture rates in the comingled bin at the kerbside.Enventure Research’s trained Recycling Promoters will engage with residents living in these four districts in order to increase awareness of all metal items that can be recycled in the comingled bin, to promote all other items that can be recycled in the comingled bin, and to test recall of the first transform leaflet distributed as part of the campaign.  VLGM has identified 16,000 households across the four districts, all of which will be targeted during this campaign, with the aim of speaking to at least 4,000 residents (a 25% contact rate).

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Qualitative Coding for Gloucestershire County Council

Enventure Research has recently carried out some qualitative coding on behalf of Gloucestershire County Council.  Using a coding frame developed by the Council, Enventure Research analysed and coded approximately 3,000 comments received in response to open-ended survey questions included in a recent consultation.

There was a very tight timescale for this research, and Enventure Research were pleased to be able to deliver the required output within two days of being provided with the data for analysis.

 
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Doorstep Engagement Campaign on Behalf of St Albans

St Albans City and District Council has commissioned Enventure Research to conduct a door-to-door engagement campaign targeting areas within the district with low participation in the Council’s recycling scheme.  The Council currently provides residents with a comprehensive recycling scheme which collects a wide range of materials on a fortnightly basis, including glass, paper, cardboard, plastics, cans, foil, green waste and food waste.  At present, the recycling rate is approximately 50%.

A team of eight experienced locally-based recycling promoters will approach 20,000 households, aiming to speak with 7,000 residents (a 35% contact rate) and encourage an increase in participation in the recycling scheme.    Recycling promoters will use computer aided personal interviewing (CAPI) devices to administer a survey exploring the recycling services and record residents’ responses.

Doorstepping activity will take place over a five-week period and is due to commence in late September 2014.