Enventure Research was pleased to be once again working with Manchester City Council at the Manchester Day Parade 2015 to deliver another visitor survey, designed to measure perceptions of the parade and the impact of the event.
Manchester Day Parade has been a regular event in the city in the last few years, with the ambition of celebrating the creativity and diversity that is synonymous with the city. It is a great opportunity to celebrate individual and collective pride in the city as well as portray the stories of what makes people feel uniquely Mancunian in a highly visual way.
The event itself is a parade that winds its way through the city starting on Liverpool Road, Castlefield, before moving to Deansgate, Albert Square and finishing at Exchange Square. The parade features floats, inflatables and bands alongside groups and individuals representing a range of local organisations. There are over 2,000 participants, 100 groups and 150 volunteers. It is estimated that approximately 60,000 visitors attended the parade.
Enventure administered a face to face survey with 270 visitors to the parade using a random sampling method at six locations along the parade route. Interviewers wore branded Manchester Day Parade t-shirts and handed out parade information leaflets to respondents. The questionnaire used was designed by Manchester City Council and Enventure Research which replicated most questions which were asked in previous surveys so comparisons could be made.