NHS England recently commissioned Enventure Research to undertake research to gain a better understanding of how people find out about health information and the best ways that NHS England, in particular North, Midlands and East NHS Communications Services, communicate with the public. The research involved interviewing 1,500 members of the public in Shropshire and Staffordshire followed by a series of focus groups to discuss and explore issues in greater detail.
The research revealed that people prefer traditional forms of communication when it is of a personal nature, but are happy to receive general health information via email and text. There is a reluctance to use social media for health information, but people do use NHS websites for health information and advice as they trust the NHS name. NHS England will be looking to make more people aware of the services that pharmacists offer as these are often under-utilised and could help reduce demand on other health services.
Enventure Research has been commissioned by Manchester City Council to undertake a survey of visitors to Heaton Park to better understand customer experience.
Heaton Park is a jewel in Manchester’s crown and one of the most impressive green spaces in the UK, with 2 to 3 million visits each year. The Park and Hall are a major historic and cultural asset and a key anchor for regeneration of North Manchester.
The survey aims to explore visitors experiences, particularly around some of the businesses and attractions that operate from within the park, such as a land-train, boating lake, two cafes, a garden centre and animal centre, in addition to overall levels of satisfaction and frequency of visiting.
Enventure Research will be deploying a large team of fieldwork interviewers to administer the survey to 600 visitors, using Computer Aided Personal Interviewing (CAPI) in the form of a handheld tablet. Following the fieldwork, Enventure will provide Manchester City Council with a detailed report of the findings, providing clear recommendations based on the survey results.
Enventure’s Directors, Matt Thurman and Mark Robinson, recently faced sporting challenges whilst raising money for charity. Matt, a keen runner, decided to run the Leeds Half Marathon and raised a combined £735 for The British Red Cross. Mark, a keen swimmer, swam one mile in Lake Windermere in the Great North Swim and raised £615 for the Teenage Cancer Trust. Both are now deciding what their next challenges should be!