Monthly Archives: December 2015

Evaluating the Christmas campaign in Manchester for the second year in a row

Enventure Research are delighted to have been commissioned once again by Manchester City Council in conjunction with Marketing Manchester to deliver research evaluating the Christmas campaign throughout Manchester.

 

In line with the previous year, the research will seek to understand how the Christmas campaign influences people to choose to visit Manchester during the run-up to Christmas, the impact of various events taking place in the city centre, visitor satisfaction in the run-up to Christmas and the subsequent economic impact of the Christmas campaign, and the boost it provides to the local economy. A total of 800 interviews will take place throughout December across six sampling points.

 

Once the fieldwork has been completed, Enventure Research will provide Manchester City Council with a full report of the data, including comparisons with the previous year so that Manchester City Council are able to measure the influence of the Christmas campaign and make decisions about any future Christmas campaigns.