Monthly Archives: November 2016

Enventure undertaking third Christmas campaign evaluation in Manchester

Enventure Research has been appointed for the third consecutive year to undertake Manchester City Council‘s Christmas Survey. The survey is conducted each year in Manchester during the run-up to Christmas and provides insight into how the Christmas campaign influences people to choose to visit Manchester, the impact of various events taking place in the city centre, visitor satisfaction and the subsequent economic impact of the Christmas campaign.

 

Experienced IQCS (Interviewer Quality Control Scheme) trained interviewers will undertake the survey face-to-face with at least 800 visitors to Manchester in a number of carefully selected sampling points.

 

The fieldwork will take place over a three-week period in December, with interviewers working on different days and at different times to ensure a wide variety of visitors have the opportunity to participate in the research.

 

Upon fieldwork completion Enventure Research will undertake comprehensive analysis of the data, producing a detailed report which includes comparisons with previous years’ findings.

Evaluating the economic impact of Birmingham’s Christmas markets and events programme

Enventure Research is pleased to be working again with Marketing Birmingham to conduct research to evaluate the economic impact of Birmingham’s Christmas markets and events programme. Marketing Birmingham is the area’s strategic marketing partnership and operates the leisure and business tourism programmes, Visit Birmingham and Meet Birmingham, promoting Birmingham and its wider area, including the Black Country and Solihull.

 

Each year, Birmingham city centre hosts the largest German Christmas market outside Germany and Austria, offering visitors a wide selection of food, drinks, gifts and live music. Known as the Frankfurt Christmas Market, it attracts a huge number of visitors, recorded at 5.5 million in 2014. This year marks both Birmingham’s 16th Frankfurt Christmas Market and the 50th anniversary of the signing of the Frankfurt-Birmingham Partnership Agreement, which began a period of collaboration between both cities. A number of events have been planned to celebrate this occasion, most notably this year’s Christmas market, which this year for the first time will run over the whole Christmas period until 29th December.

 

The research will take the form of a survey of visitors to Birmingham’s Christmas Market in order to understand the economic impact of the market and events programme. The survey will explore reasons for visiting, awareness of Christmas markets and events, length, frequency and time of visits, mode of travel, level of spend, visitor satisfaction, information sources used to plan visits, preferred communication channels and demographic information. The questionnaire will be designed in such a way that the results are comparable with previous years’ surveys in order to track attitudes and perceptions over time.

 

Trained, locally-based market research interviewers will administer the survey to a random sample of 900 visitors face-to-face. The team will work a variety of shifts at agreed sampling points to ensure that a range of day time, evening and night time visitors can participate, including both weekends and weekdays, term-time and school holidays.

 

Upon completion of the fieldwork Enventure Research will analyse the results and produce an independent interpretive report which includes clear and practical conclusions and recommendations for Marketing Birmingham. The results of this evaluation will be used to analyse year-on-year trends and help to inform future funding, investment priorities and marketing and communication strategies.

 

Looking forward to exhibiting at LARIA’s conference in Manchester

Enventure Research is pleased to support LARIA’s next conference – Output to outcome – getting results through effective communication, which will be held in Manchester.  Staff from Enventure Research will be at hand to discuss any research projects and provide advice on delivery methods.

 

The conference will be held at The Royal Northern College of Music, Manchester on Thursday 24 November 2016.  For more information, please visit:

 

http://laria.org.uk/t-event/laria-autumn-one-day-conference-2016/

Enventure to deliver Marketing Birmingham 2016 Perceptions Survey

Marketing Birmingham has recently appointed Enventure Research to undertake its 2016 Perceptions Survey. Marketing Birmingham is the area’s strategic marketing partnership and operates the leisure and business tourism programmes, Visit Birmingham and Meet Birmingham, promoting Birmingham and its wider area, including the Black Country and Solihull.

 

Since 2005, Marketing Birmingham has conducted a survey to provide market intelligence on perceptions of Birmingham as a place to visit, do business and as a place for businesses to relocate to. The results of these surveys have been used to track perceptions over time to understand trends and provide information on important Key Performance Indicators (KPIs).

 

A survey will be conducted via telephone with a random sample of approximately 900 UK consumers to collect data on their perceptions of Birmingham on a wide variety of topics. The sample will achieve quotas based on consumers’ frequency of visiting Birmingham and be representative in terms of gender, age and UK region. Trained market research interviewers will administer the survey using a Computer Aided Telephone Interviewing (CATI) approach. Daytime, evening, weekday and weekend calls will be made to ensure that individuals from a variety of demographics, life-stages and communities can be successfully targeted and have the opportunity to participate in the research.

 

The Perceptions Survey findings will allow comparison with previous years’ surveys in order to track attitudes and perceptions over time. A number of new survey questions will also be included to provide topical information (covering for example, Birmingham’s Christmas Markets and events programme). Enventure Research will provide Marketing Birmingham with a comprehensive research report which contains clear and practical conclusions and recommendations based on the key research findings.