Monthly Archives: February 2018

The NHS and Brexit overtakes immigration as the biggest issues facing Great Britain

Ipsos MORI’s Issues Index 2017 has found that the biggest issues facing Great Britain in 2017, as suggested by the British public, were the NHS (48%) closely followed by Brexit (46%). Both the NHS and Brexit were seen as less of a problem in the 2016 Issues Index (36% and 30% respectively), whilst immigration was seen as the biggest issue that year (40%).


The 2017 Issues Index was conducted monthly with a total of 11,890 British adults who were asked to identify the key issues concerning the country without being prompted. Whilst almost half (48%) of respondents indicated that the NHS was an issue, only 14% said this was the single biggest issue compared to 31% who said that the single biggest issue was Brexit.


Findings also highlighted profiles, or ‘tribes’, of respondents who held particular views. For example, 26% of respondents were labelled as “Brexit worriers”. This group was identified as slightly older than average, more middle class and male than the overall British public and were fixated on Brexit, however, both Leavers and Remainers were represented. A further 21% of respondents were identified as “Public Service worriers”; two-thirds of which were female and the group was strongly middle class and concerned about the NHS, education and Brexit.


The findings from the Issues Index 2017 are perhaps no surprise considering the NHS winter crisis at the end of last year and the fact that nearly two years after the EU referendum, we are still not 100% sure what this means for the country.


The uncertainty of Brexit and the impact it will have has been a topic that we have explored at Enventure Research for a number of clients in recent projects, and are continuing to do so currently and for projects due to take place in the near future. You can read case studies of projects we have delivered for the following clients by clicking on the links below:


Midlands Engine
Royal Town Planning Institute (RTPI)
Marketing Birmingham

Where does the Midlands fit within the North and South divide?

The age old debate of what constitutes the North and South of England has been a topic of conversation in the Enventure Research office on several occasions. With colleagues hailing from the North and South, as well as the Midlands, there is a fairly even keel of representatives from each region and a difference in opinion. Most Southerners will tell you that the North is anywhere above the Watford Gap, whilst those from Newcastle are likely to consider anywhere below Sunderland to be in the South.


When Enventure Research was commissioned to undertake a series of focus groups on behalf of the Midlands Engine to gauge Midlands residents’ understanding of the organisation, a new debate was sparked in the office: Where does the Midlands fit within the North and South divide?


A recent piece of research undertaken by YouGov discovered that the majority of English adults thought that the East and West Midlands were part of neither North nor South (65% and 62% respectively), suggesting that it is its own region. English adults were much more likely, though, to consider the East and West Midlands to be part of the North (26% and 24% respectively) than the South (7% and 8% respectively). The research also showed that East Midlanders were more likely to think of their region to be part of the North than West Midlanders (25% compared with 16%).


YouGov’s research, therefore, found that whilst the Midlands is more widely thought of as being part of the North than the South, it should be recognised as its own region. This leaves us with our next topic of debate in the office: Where does the Midlands start and end?


You can read more about the piece of research we did for the Midlands Engine here until we undertake the second phase of qualitative research for the organisation later this year.