Monthly Archives: May 2018

#YorkshireOnTap

Following Sir David Attenborough’s passionate speech about plastic pollution at the end of Blue Planet 2 last year, plastic has certainly been at the forefront of most people’s minds. Sir David’s message sent ripples of inspiration throughout its audience, from regular people trying to cut down their plastic use, to the Environment Secretary Michael Gove, and even the Queen.

 

Yorkshire Water has since launched a campaign, #YorkshireOnTap, which aims to eradicate the circulation of one million single use plastic bottles over the next three years. The campaign will see the introduction of “Refill Yorkshire”, which will provide local shops the opportunity to add themselves as free water stations in order to encourage consumers to favour the “best water in the country” by means of free Yorkshire Water refills. Yorkshire Water have developed a free Refill App which will allow businesses to register as a water station, and for the public to find the closest water station to them.

 

Director of Communications at Yorkshire Water, Richard Emmott, said: “We have all seen the devastating effects plastic bottles can have on the environment. Yorkshire on Tap is our commitment to change that. Reducing the number of plastic bottles by one million is certainly a challenge. Those bottles placed on top of each other would be the equivalent height of 14 Mount Everest’s!”

 

As a company based in West Yorkshire, and having been involved in a wealth of environmental campaigns, we think this is a fantastic development and will be looking out for the stickers in participating businesses’ windows for our next free refill!

Enventure Research to undertake Consultant Anaesthetist Fatigue Survey

Following the results of a survey regarding fatigue in trainee anaesthetists, Enventure Research has been commissioned by the AAGBI to undertake a survey to understand the magnitude of the problem of fatigue in consultant anaesthetists.

 

This research is being conducted on behalf of the Association of Anaesthetists of Great Britain and Ireland (AAGBI), the Royal College of Anaesthetists (RCoA), the Association of Paediatric Anaesthetists of Great Britain and Ireland (APAGBI) and the Paediatric Intensive Care Society (PICS). All consultant members of the aforementioned assocations and societies will be invited to complete the survey.

 

The survey will be developed in collaboration between Enventure Research and the AAGBI, and will explore a number of topics relating to being fatigued when working as a consultant.

 

Consultant anaesthetists from participating membership bodies will be sent an email inviting them to take part in the online survey. In addition to this, an online link will be promoted to boost the response rate and raise awareness of the research. The survey will be live for a period of six weeks, and three scheduled reminder emails will be sent during this time.

 

Enventure Research will conduct full analysis on the data at the end of the survey period and provide the AAGBI with an interpretive report. The survey findings will aid the membership bodies’ understanding of consultant fatigue so that they can better represent their situation and help to effect change within this area.

Are you ready for GDPR?

With the enforcement date of the GDPR (General Data Protection Regulation) fast approaching us (it’s 25th May in case you didn’t know), it is at the forefront of most people’s minds, especially in the Market Research industry. Here at Enventure Research, we are attending events and taking part in webinars and training to extend our GDPR knowledge. How aware do you think that consumers are, though?

 

A recent third party study showed that two-thirds (35%) of the representative sample were aware of GDPR. The research also revealed that consumers had a poor understanding of what is covered by the new regulation which is being enforced in a matter of months.

 

To be GDPR compliant, businesses must be transparent and demonstrate that their data is safe and being used thoughtfully and effectively.

 

With that said, are you ready for GDPR? The Market Research Society has a useful article on preparing yourself for the new regulation, which you can find by clicking here.

Cumbria Tourism Visitor Survey 2018

Over the summer, Enventure Research will be working with Cumbria Tourism to deliver their visitor survey.

 

Tourism is vital to the local economy in Cumbria, with Cumbria Tourism taking the lead in delivering information on the visitor market. The survey has been conducted countywide every three years since 2006 and is being carried out this year in partnership with Cumbria’s Local Enterprise Partnership, the Lake District National Park Authority, Allerdale Borough Council, Carlisle City Council, Copeland Borough Council, Eden District Council and South Lakeland District Council.

 

Enventure Research will work with Cumbria Tourism to design a suitable questionnaire to ascertain information about visitors such as where they have come from, who they are visiting with, whether they have visited before and other questions based on their spending habits during their visit.

 

Fieldwork will take place between June and September this year, where Enventure’s team of experienced interviewers will carry out 1,400 interviews with a representative sample of visitors to the area.

 

Upon completion of the fieldwork Enventure Research will carry out detailed analysis of the data and provide Cumbria Tourism with a comprehensive written report, including direct comparisons to the results of previous surveys. The findings will be used as updated information to inform policy development and provide guidance for future tourism development and marketing in Cumbria.