Monthly Archives: August 2018

Research on EU qualified dental professionals’ attitudes towards Brexit

Following the UK’s decision to leave the EU, the General Dental Council (GDC) wished to carry out research with EU nationals currently on the register who practise in the UK in order to understand the impact that Brexit would have on dentistry. Enventure Research were delighted to be commissioned to undertake this work and for the opportunity to work with the GDC again.

 

Topics covered in the questionnaire, designed by Enventure Research and the GDC, included the reason for coming to the UK, finding employment in the UK, intentions of leaving or staying in the UK and the significance of Brexit on this decision and the current impact of Brexit on dentistry in the UK.

 

All dental professionals currently on the register, who practise in the UK but became qualified within the EU, were invited to complete an online survey via email. Over a four week period, 2,464 registrants completed the survey, achieving a response rate of 39%. In addition to this quantitative research, 10 depth interviews were carried out with EU qualified dental professionals in order to gain better insight and explore survey findings in greater depth.

 

Analysis is now being undertaken by Enventure Research, who will provide a fully comprehensive report to the GDC detailing the findings of the quantitative survey and the depth interviews. The findings will be used as evidence to help inform future GDC policy and strategy.

Digital customer experience research delivers useful insight for Clarion

Following the successful delivery of the annual Resident Survey earlier this year on behalf of Clarion Housing Group, Enventure Research were delighted to work alongside digital agency TMW Unlimited to gather insight about their tenants’ digital experience as a customer.

 

Using the responses given to specific questions in the Resident Survey earlier this year, six persona segments were developed by Clarion, Enventure Research and TMW Unlimited to categorise tenants’ behaviours, beliefs and circumstances.

 

Enventure Research were commissioned to carry out 24 in-depth telephone interviews, ensuring that four from each persona segment took part and that participants were representative of tenants in terms of gender split. Enventure’s skilled moderators developed an interview guide tailored to glean insight into tenants’ experiences of contacting Clarion and other similar organisations, usage of online services and social media and appetite for increasing use, understanding of the rights and responsibilities of both tenants and Clarion and appetite for receiving advice and information about numerous topics from Clarion. Interviews took approximately 25 minutes to complete and were carried out over a ten day period.

 

Building upon the findings of the in-depth telephone interviews, TMW Unlimited held two workshops with Clarion tenants to explore the same topics as the interviews. Enventure Research carried out the recruitment for the workshops by contacting those who had expressed an interest in taking part in further research at the time of the Resident Survey. In total, 13 participants attended the workshops.

 

The findings from this research will inform the development of Clarion’s new digital strategy.