Yearly Archives: 2019

Too cool for yule? Less than half of British adults have an advent calendar

According to a recent YouGov poll, less than half (49%) of British adults were expecting to receive an advent calendar this year, meaning that more people were left empty-handed on the first day of December yesterday.

 

Of those who were expecting to have an advent calendar this year, only a quarter (26%) said they were looking forward to opening it and were excited to some extent, while 23% said they weren’t very excited. The poll also showed that women were more likely to be looking forward to kick-starting the festive season with an advent calendar (33%) than men (19%).

 

Eight in ten (80%) advent calendars will be chocolate, with a further 13% saying they had bought calendars containing beauty products. Another 11% said they’ve purchased calendars containing toys and 6% of Brits will be opening a different tipple in their alcoholic advent calendar each day.

 

Whether you have an advent calendar or not, we hope you enjoy the festive season now that it has started.

Manchester City Council appoints Enventure Research to continue its tracking survey

We are delighted to announce that Manchester City Council has commissioned Enventure Research to continue delivering its reputation tracking survey for another year. The quarterly survey is a snap shot of Manchester residents’ perceptions of Manchester City Council’s services, enabling the Council to monitor its services and make improvements where necessary.

 

 

Enventure Research featured in LGA Christmas Markets report

The Local Government Association (LGA) has included the research delivered by Enventure Research at the Birmingham Frankfurt Christmas market in its report looking at the local impact of Christmas markets.

 

The research was conducted on behalf of Marketing Birmingham, now part of the West Midlands Growth Company, in 2016 and was used by Marketing Birmingham and Birmingham City Council to further analyse the success of the Christmas market as well as its economical impact. Enventure Research has also delivered surveys with visitors the Christmas markets in Manchester every year since 2014 and delivered a small-scale survey of visitors to the Christmas market in Cheltenham last year.

 

The LGA’s report concludes that benefits of Christmas markets includes increased tourism, wider benefit to the town or city, increasing average spend per during Christmas time and appeal to a wider demographic. The report also suggests that smaller Christmas markets in particular could benefit from carrying out visitor research in order to evidence their impact. Visitor surveys also help market organisers establish visitors’ satisfaction with markets, suggestions for improvement, economic impact and awareness of marketing and sponsors, amongst other things.

 

If you are interested in undertaking research at your Christmas market, please get in touch – we would be happy to help!

Enventure Research working with Manchester City Council on climate change research

Manchester City Council recently commissioned Enventure Research to deliver research on its behalf with Manchester residents regarding climate change. The research aims to explore residents’ awareness, understanding and perceptions of climate change and to establish what they believe the Council should prioritise in terms of combating climate change.

 

Enventure Research is currently carrying out an on-street survey with a representative sample of Manchester residents. A team of local, experienced interviewers are administering the survey via CAPI technology, following a questionnaire that has been designed in partnership between Enventure and Manchester City Council. The questionnaire has included questions from other similar surveys so that direct comparisons can be made at the reporting stage. In order to explore the survey topics in greater depth, the research will also include a series of focus groups held with Manchester residents.

 

Following completion of all fieldwork a full report will be provided to Manchester City Council, detailing the findings from the representative survey and focus groups. The findings from the research will inform the development of a future climate change campaign delivered by Manchester City Council and will be used by the Council to achieve their aim of becoming a zero-carbon city by 2038.

Research suggests that Brits cheat the heat(wave)

As the temperatures soared to give us the hottest July day ever recorded in the UK, we were reminded that we are terrible at coping with the heat. In the Enventure Research office, we managed to keep cool with lots of fans and open windows, and you know it’s hot when nobody wants a cup of tea or coffee! But how do others keep their cool when it’s so hot? We did some digging and we were quite surprised at some of the results.

 

According to a survey conducted during last year’s heatwave, over half (56%) of Brits admitted to struggling with the heat during the day and a further 41% said they found it too hot to concentrate in work.

 

When it comes to how people cope with the heat, a separate survey of office workers during the 2018 heatwave highlighted that three in ten (31%) Brits have made an excuse to not go into work so that they could enjoy the weather outside, with pretending to be ill being the most common excuse (32%). Smaller proportions blamed an ill relative (9%) and even a poorly pet (7%) for their absence on a sunny day.

 

So, as it turns out, Brits are even worse at coping with the heat than we initially thought. However you cope with the rising temperatures, we hope you manage to stay cool.

Kingston First Visitor Survey

Kingston First was established in 2005 and is a not-for-profit organisation responsible for delivering a number of initiatives to support the commercial success of the business community in Kingston upon Thames.

 

An initial piece of visitor research was conducted last year by Kingston First with visitors to Kingston town centre. Following on from this, Kingston First wished to gain further understanding around consumer awareness of the town from those who live further afield and in neighbouring towns. Enventure Research was recently commissioned to undertake this research.

 

Enventure Research and Kingston First have been working in partnership to design a suitable questionnaire to use for the research, which will cover topics such as the awareness of Kingston as a town and its amenities and facilities, perceptions of Kingston and barriers to visiting Kingston. Fieldwork will be carried out by Enventure Research’s local team of trained interviewers in July and August.

 

Upon completion of the fieldwork, Enventure Research will carry out detailed analysis of the survey results and provide Kingston First with a full research report. The findings from the research will help to inform Kingston First’s strategic marketing for the promotion of Kingston upon Thames as a destination, to understand the awareness of Kingston and to identify new target market possibilities.

Bradford Library Service Review 2019

Bradford Metropolitan District Council (Bradford MDC) recently commissioned Enventure Research to undertake a representative survey of non-users of libraries amongst Bradford residents as part of its Needs Analysis of the Library Service that it provides. For the purpose of the research, a non-user was defined as someone who had not visited a library within the last 12 months.

 

Enventure Research assisted the Council in questionnaire design, ensuring that a range of questions were asked to gain valuable insight surrounding what non-users thought about libraries, their knowledge of libraries and what would encourage them to use a library in the future.

 

Fieldwork consisted of face-to-face interviews on-street administered by Enventure Research’s team of experienced, local interviewers in May and June.

 

A comprehensive report was provided to Bradford MDC following data analysis, presenting the findings of the survey in easy-to-understand tables, charts and interpretive commentary. The Council will use the findings to inform their Needs Analysis of its current Library Service.