With the enforcement date of the GDPR (General Data Protection Regulation) fast approaching us (it’s 25th May in case you didn’t know), it is at the forefront of most people’s minds, especially in the Market Research industry. Here at Enventure Research, we are attending events and taking part in webinars and training to extend our GDPR knowledge. How aware do you think that consumers are, though?
A recent third party study showed that two-thirds (35%) of the representative sample were aware of GDPR. The research also revealed that consumers had a poor understanding of what is covered by the new regulation which is being enforced in a matter of months.
To be GDPR compliant, businesses must be transparent and demonstrate that their data is safe and being used thoughtfully and effectively.