Bradford Metropolitan District Council (Bradford MDC) recently commissioned Enventure Research to undertake a representative survey of non-users of libraries amongst Bradford residents as part of its Needs Analysis of the Library Service that it provides. For the purpose of the research, a non-user was defined as someone who had not visited a library within the last 12 months.
Enventure Research assisted the Council in questionnaire design, ensuring that a range of questions were asked to gain valuable insight surrounding what non-users thought about libraries, their knowledge of libraries and what would encourage them to use a library in the future.
Fieldwork consisted of face-to-face interviews on-street administered by Enventure Research’s team of experienced, local interviewers in May and June.
A comprehensive report was provided to Bradford MDC following data analysis, presenting the findings of the survey in easy-to-understand tables, charts and interpretive commentary. The Council will use the findings to inform their Needs Analysis of its current Library Service.