Bradford Council has commissioned Enventure to undertake key research with users and non-users of the indoor markets in order to support the development of an effective strategy for the future of the markets.
The research will measure customer behaviour, satisfaction and attitudes in order to gauge customer perceptions on their shopping experience and determine key improvements required across the markets in general as well as specific improvements.
Commenting on the win, Caroline Herring, Research Manager, said “This is going to be a really interesting project and we are looking forward to working closely with the Bradford Markets Team”
The research will involve face to face interviews with users and non-users of the markets, at various locations across the city.