Antrim Borough Council appointed Enventure Research to conduct a targeted, door to door, recycling awareness campaign to promote and encourage recycling within the Borough.
Throughout February and March 2013, 16,000 households were contacted by a professional team of recycling promoters, who promoted the recycling services available to residents, focusing on the food waste recycling scheme in order to maximise participation and encourage residents to recycle as much as possible. Whilst on the doorstep, recycling promoters also collected useful data from residents and took orders for any replacement recycling containers needed.
Antrim Borough Council has already taken a number of positive steps towards increasing the amount of waste recycled, and this campaign will help the council reach its targets. The campaign was funded by the Northern Ireland Rethink Waste Revenue Fund 2012/13.