Southend-on-Sea Borough Council has recently appointed Enventure Research to undertake a programme of research relating to physical activity within the community.
The aim of the research is to better understand who the inactive populations of Southend are, their attitudes, behaviours and motivations towards physical activity and what barriers they face that may be stopping them from participating in physical activity and sport.
A mixed methodology approach will be adopted, consisting of a programme of desk research, an online survey with Southend residents and a series of focus groups and telephone interviews with Southend residents and representatives from partners and providers.
Working with the Council, Enventure Research will design an engaging questionnaire following the collation and analysis of the desk research findings. A flexible discussion guide for the focus groups and telephone interviews will also be designed by Enventure Research to cover all topics of the survey in greater detail in order to gain a deeper insight.
Following extensive analysis of the survey data and qualitative finding, Enventure Research will produce a detailed and interpretive report for the Council. The findings will be presented to stakeholders during a discovery workshop delivered by both Enventure Research and Southend-on-Sea Borough Council.
The research findings will be used to inform and support current planned interventions, communication and engagement to increase levels of physical activity and sport in Southend.