Manchester City Council recently commissioned Enventure Research to deliver research on its behalf with Manchester residents regarding climate change. The research aims to explore residents’ awareness, understanding and perceptions of climate change and to establish what they believe the Council should prioritise in terms of combating climate change.
Enventure Research is currently carrying out an on-street survey with a representative sample of Manchester residents. A team of local, experienced interviewers are administering the survey via CAPI technology, following a questionnaire that has been designed in partnership between Enventure and Manchester City Council. The questionnaire has included questions from other similar surveys so that direct comparisons can be made at the reporting stage. In order to explore the survey topics in greater depth, the research will also include a series of focus groups held with Manchester residents.
Following completion of all fieldwork a full report will be provided to Manchester City Council, detailing the findings from the representative survey and focus groups. The findings from the research will inform the development of a future climate change campaign delivered by Manchester City Council and will be used by the Council to achieve their aim of becoming a zero-carbon city by 2038.