Enventure Research was commissioned by the London Borough of Barnet and partners (including the London Boroughs of Brent and Camden) to undertake an on-street and online survey to measure the impact of a package of activities (brought together as the ‘Cricklewood Project’) intended to increase town centre growth.
A Visitor Satisfaction Survey was carried in 2015 by Enventure Research, to update responses to questions to compare against responses from the baseline survey. The 2015 survey was conducted via on street interviews and online approach. A total of 649 survey responses were collated from visitors and residents aged 16 and over, 76% of which were gathered on street and 24% of which were received via the online survey.
Enventure Research analysed the results from the survey and presented them in a comprehensive research report. In summary, the results from the 2015 survey have been positive in terms of respondents’ perceptions of the town centre and awareness of the recent improvements, activities and events. Just over half (53%) of respondents stated that they were aware of the shop front improvements and design work, 43% said they were aware of public realm improvements and 38% were aware of events (e.g. Silk Road Festival, Winterfest). Just over seven in ten (72%) were satisfied with Cricklewood town centre (27% very satisfied and 45% fairly satisfied). This represents an increase of 26% from the 2013 baseline survey.