Enventure Research was appointed by Cottenham Parish Council to deliver a programme of research to inform the initial draft of the Cottenham Neighbourhood Plan. Cottenham is a fen-edge village in Cambridgeshire.
The aim of the Neighbourhood Plan is to set out the community’s vision for Cottenham over the next 15 years and it will put policies in place to help deliver that vision and influence planning permission for development in the Cottenham area.
In conjunction with Cottenham Parish Council, Enventure Research designed a questionnaire to examine various topic areas such as how residents viewed Cottenham at present (including benefits and perceived shortcomings), what they would like to see improved in coming years and how land should be used in the future, including asking about potential new facilities and future housing developments.
Paper copies of the questionnaire were distributed to every address in the village, and additional copies were made available in shops and other local establishments. In addition, residents were able to participate in the survey online, with the link to the survey provided on the front page of the questionnaire. The online survey was also publicised on the Cottenham Parish Council website, via the Council’s social media channels, by email and by a series of posters and flyers distributed around the village.
To encourage participation, residents were able to return the questionnaire to Enventure Research using a pre-paid envelope and the Council pledged to make a small donation for each completed response to a local charity of the respondent’s choice.
A total of 973 completed responses were received, with 68% completing the survey in paper format and 32% participating online.
Results and Benefits to the Client
At the end of the survey period, Enventure Research undertook detailed analysis of the results, providing Cottenham Parish Council with a comprehensive report which outlined the key findings and conclusions from the research.
The results were used to inform the development of the Neighbourhood Plan, which will determine future development and use of land in Cottenham and look at making improvements to the neighbourhood, including the development and design of new homes, shops, offices, and other infrastructure and facilities.
The report has been published online and can be found here.