Craigavon Borough Council wanted to encourage residents to make better use of its kerbside recycling service in areas where it felt the service was being under-used. It appointed Enventure to carry out a doorstepping engagement campaign to promote the recycling services to residents in areas of low participation and to gain an understanding of what would encourage residents to recycle more.
Enventure provided a dedicated team of trained recycling promoters with waste and recycling experience and a good knowledge of the local area. Over the course of nine weeks, the doorstepping team visited and spoke to 9,676 residents (approximately a third of the total number of households). They provided residents with useful information concerning the recycling services available, answered queries and obtained feedback and opinions using Computer Aided Personal Interview (CAPI) equipment. The recycling promoters were able to take requests for replacement recycling bins from residents, which were passed on to the council on a weekly basis allowing for delivery. If residents were not in at the time of visit, a calling card was left explaining the reason for the visit, how to recycle using the kerbside scheme, and also provided a link to complete the short questionnaire online.
The programme of engagement provided Craigavon residents with comprehensive information about the recycling service and allowed promoters to encourage residents to recycle as much as possible. Enventure’s recycling promoters also gathered information on why some residents did not recycle and what would encourage people to recycle more in the future. Levels of satisfaction with the recycling services were also recorded, looking at the collection crews, the frequency of collections and the range of materials collected.
Benefits to Client
The face-to-face engagement with residents allowed messages to be specifically tailored to residents, and provided Craigavon Borough Council with excellent
insight into the attitudes and behaviours of the users of the recycling services, which will assist them in developing the scheme in the future.
What the client said:
“We commissioned Enventure to carry out a programme of resident doorstep engagement in order to promote Craigavon’s recycling services and collect some useful data on the recycling attitudes and habits of our residents. This was the first activity of this kind which we had undertaken, but Enventure effectively guided us through the process and delivered an excellent campaign.
We were very impressed with their knowledge and understanding of our kerbside recycling scheme and the common issues faced by council waste and recycling departments. Enventure provided a professional and hard-working team of staff to work on the project who were able to engage with our residents on an individual basis and effectively promote the recycling scheme. The data gathered during the engagement, which Enventure reported on in a comprehensive and easy-to-understand way, has provided an invaluable insight into our residents’ views and perceptions, and will help us to develop our recycling services in the future.
I would not hesitate to recommend Enventure to other local authorities who want to increase recycling and participation whilst also gaining a better understanding of their residents’ perceptions of waste and recycling services.”
Jennifer Cunningham, Recycling Officer, Craigavon Borough Council