The Western Riverside Waste Authority (WRWA), responsible for the management of waste delivered to it by four London Boroughs (Hammersmith and Fulham, Lambeth, Wandsworth, and Kensington and Chelsea), commissioned Enventure Research to undertake a door-to-door recycling communication campaign with residents living in all four Boroughs. All of the Councils provide the same ‘clear sack’ recycling collection scheme, with residents able to recycle a wide range of materials, including cardboard, glass, food and drinks cartons, tins, cans and plastic bottles. In addition, Lambeth has also started to provide a food waste collection scheme, enabling residents to recycle all their food waste.
A team of 16 of Enventure’s trained recycling promoters (including four team leaders and overseen by a project co-ordinator) visited 50,000 properties across all four constituent councils, speaking with 15,379 residents (a contact rate of 31%) over a five-week period.
The main aims of the recycling communication campaign were to increase residents’ awareness and understanding of the recycling services available, thereby reducing the amount of non-targeted material into the Materials Recycling Facility, and to continue to decrease the generation of waste and increase the amount of waste that is reused and recycled. Recycling promoters aimed to tackle residents’ barriers to recycling participation and promote the full range of services available, as well as record residents’ satisfaction with the services provided and potential encouragement factors for increasing participation.
Benefits to Client
Enventure provided comprehensive reporting on the doorstepping activity, including weekly progress reports, producing a final research report which detailed findings from the doorstepping activity, feedback from residents and provided practical and actionable recommendations for future engagement and operational activity.
The findings of the communications campaign will be used to enlighten the four waste and recycling departments, informing future policy making and assisting with scheme developments.