Leeds Museums and Galleries Visitor Survey


The Project

Leeds City Council commissioned Enventure Research to undertake a Visitor Survey across all its Museums and Galleries, which receive over 800,000 visitors each year, to find out more about its customers, their impressions and experiences.


Research Methods

A questionnaire was developed by Enventure Research and Leeds City Council which asked questions relating to visitors’ impressions of the museum or gallery they had visited, their experiences of visiting, why they were visiting the museums or galleries and how they had heard about the attraction.


The survey was administered face-to-face by Enventure’s experienced interviewers as visitors were leaving the museum or gallery. In total, almost 1,000 visitors took part in the survey across seven different attractions, including Leeds Art Gallery, Leeds City Museum, Kirkstall Abbey, Lotherton Hall and Temple Newsam.


Results and Benefits to Client

Enventure collated all the data from the survey, analysed the results and presented the findings to Leeds City Council in a report. The report is currently being used by the council to help improve the museums service, enable greater understanding of who visitors are and their motivation to visit, increase visitor numbers, attract ‘harder to reach’ audiences and tailor marketing planning and promotion to target audiences.


To find out more about this, and other similar projects, please contact us – we would be happy to help!

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