Enventure Research undertook a doorstepping campaign on behalf of the London Borough of Barnet Council. The campaign aimed to approach 102,000 households with a target of engaging with at least 40,800 residents (40% contact rate). The key aim of the doorstepping campaign was to engage with residents on the doorstep about their new recycling service, ensuring they understood how to correctly recycle and to motivate them to participate as much as possible in order to increase the tonnages recycled. Importantly, this included the promotion of the new food waste scheme.
A full-time team of 24 experienced Recycling Promoters were recruited from local and surrounding areas. A short questionnaire and conversational script were designed to collect useful data and form a discussion with the resident, covering a range of recycling issues. Recycling Promoters were provided with tailored literature to distribute to residents.
Residents were given the opportunity to order new recycling containers if they had not already received one. Experienced doorstepping staff provided face to face interaction with residents on their doorstep, ensuring that they understood how to correctly recycle and motivating them to participate as much as possible.
In total 41,610 residents (41%) were spoken to during the campaign, which lasted nine weeks.
The doorstepping campaign helped to introduce a change to the option garden waste collection service, with the collection changing from weekly to fortnightly. Recycling tonnages have since increased significantly, with excellent participation in the new food waste scheme. Since the doorstepping campaign, collected garden waste tonnages have fallen from 341 tonnes collected on average per week to 297 tonnes per week.
Benefits to Client
Provisional figures for dry recycling tonnages indicate that an average of 487 tonnes were collected each week during the period of October 2013 to August 2014. This is a significant increase on the tonnages from the previous year, where an average of 369 tonnes were collected each week. Tonnages are currently stable at the new level, indicating that the doorstepping campaign was very successful in changing residents’ recycling behaviours.