Enventure Research was appointed by Sheffield University to deliver a survey examining the things people buy and use, their views on the environment and on fairness between different generations. The survey is part of a wider research project which will compare information from people living in cities in three different countries; China, Uganda and the United Kingdom.
The questionnaire was developed by the University of Sheffield and will be used in all three countries. Enventure Research was commissioned to undertake the fieldwork interviewing in the UK, with Sheffield as the chosen city.
A total of 752 interviews were carried out on-street by an experienced interviewing team who aimed to engage with a broadly representative sample of residents. Quotas were set on gender, age, ethnicity, working status, geographical location and family composition to help ensure representativeness. Participants were interviewed in a number of sampling locations throughout Sheffield. The interviews took approximately twenty minutes to complete and were carried out by experienced IQCS (Interviewer Quality Control Scheme) accredited interviewers.
Topics covered in the survey included concern about environmental issues, personal usage of consumer goods and travel services, sustainability priorities, opinions, sources of information and possible causes of climate change, responsibility for tacking environmental problems and saving for the future. Demographic information was also collected from respondents.
Results and Benefits to the Client
On completion of all fieldwork and quality checks, an SPSS file containing all the data was provided to the University of Sheffield so that analysis could be undertaken.