Viridor Laing Greater Manchester Recycling Doorstepping Campaign

The Project

Enventure Research was appointed by Viridor Laing (Greater Manchester), working in partnership with the Greater Manchester Waste Disposal Authority (GMWDA), to undertake a large-scale engagement campaign with residents across Greater Manchester.


The doorstep engagement campaign aimed to provide householders with advice and supported relating to the recycling schemes in their local area. The research took place in pre-selected areas across Greater Manchester, including Manchester, Rochdale, Salford, Stockport and Tameside and sought to inspire residents to make recycling second nature, thereby increasing recycling rates and reducing the amount of waste being sent to landfill.


Research Methods

Enventure Research’s experienced team of locally based Recycling Promoters visited properties in areas identified by each of the participating waste collection authorities (WCAs).


The team administered doorstep interviews with residents using CAPI (computer aided personal interviewing) technology (handheld tablet computers), which enabled data to be transmitted to the Enventure Research office via Wi-Fi on a daily basis. This meant that project progress could be monitored on a daily basis to ensure that teams were hitting their daily and weekly targets. It also enabled Enventure Research to provide regular weekly reports to the Viridor Laing Project Manager.


Conversational style scripts were developed between each of the councils taking part and campaign officers at Viridor Laing, with guidance from Enventure Research to ensure that the right questions were asked to meet the objectives of the campaign. The size of the team varied throughout the project, and staff were given full training at the beginning of each phase of the campaign, since each participating WCA had a different survey and objective. In general, each doorstep interaction lasted between three and six minutes.


Results and Benefits to the Client

Minimum contact rates were set for each phase of the research and successfully met by the engagement team. It is hoped that the doorstep interaction will encourage residents to recycle as much as possible and positively impact on recycling rates across Greater Manchester.


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