Leicester City Council has appointed Enventure Research to conduct in-depth consumer insight research exploring attitudes and views of the public in relation to the National Bowel Cancer Screening Programme. Bowel cancer, which is the third most common cancer in the UK, poses a significant issue for Leicester, with the area recording statistically lower one-year survival rates when compared to the regional and England averages, coupled with the lowest uptake rate of bowel cancer screening kits in the East Midlands.
The aim of the research will be to gather high quality evidence of public views, assessing awareness of bowel cancer and the National Screening Programme and exploring the reasons for and barriers to using the bowel cancer screening kits, which are distributed to all men and women aged 60-69 every two years.
The research will take the form of a series of focus groups and one-to-one telephone interviews with Leicester City Council residents who have used or are potential users of the National Bowel Cancer Screening Programme.
Upon delivery of the focus groups and completion of the telephone interviews, Enventure Research will analyse the results, producing a comprehensive written report for Leicester City Council which collates the key findings from the research.