Enventure Research has recently been appointed by Bradford Metropolitan District Council to gauge shoppers’ views on the future of its markets. The Council’s current Markets provision in Bradford city centre comprises the management and operation of two indoor markets – the Oastler Shopping Centre and Kirkgate Market. The Council are currently exploring options for combining both markets into a single venue.
Market users and non-users will be interviewed on-street to find out about preferred future market locations. Experienced IQCS-trained (Interviewer Quality Control Scheme) interviewers will also chart shopping behaviours (including main shopping purchases), like and dislikes about the current market offer, evaluate the current usages of the market facilities (including perceptions, value for money, quality of goods, product displays, level of service and layout of stalls), and explore methods to maximise opportunities to draw new customers into the markets.
A random sample of five hundred interviews will be completed at each of the current market locations, with a further 250 interviews taking place in the city centre to target non-market users. The fieldwork will take place over August 2014 and will be supported by an online version of the survey running in conjunction with the on-street interviewing.
