- Quantitative Research
- Qualitative Research
Quantitative research involves the collection of data in a structured way, usually in the form of a questionnaire, in order to produce statistically reliable and robust research findings in the form of facts, figures and statistics.
Quantitative research questions usually focus on questions like who, what, where and when (rather than why or how which are more likely used in qualitative research) and can cover almost anything in terms of peoples’ opinions, attitudes and experiences.
In order to achieve reliable results, quantitative research is usually conducted with large sample sizes to ensure that they are statistically robust and representative of the target audience or population. Enventure Research has experience of conducting quantitative research with samples ranging from 50 to 50,000 and above.
Quantitative research is typically reported on using easy-to-understand tables, charts and graphs and using various statistical tests to analyse the data for patterns and differences or similarities between sub-groups.
Enventure Research has a wealth of experience in conducting quantitative research via a wide range of quantitative methodologies, including:
Qualitative research explores not only what people think, but why they think it, delving into the attitudes of research participants in much greater depth. It goes beyond percentages, statistics, tables and charts and aims to engage with people in a way that elicits deeper and more meaningful responses. Qualitative research answers the ‘how’ and ‘why’ questions which often quantitative research cannot provide.
Qualitative methodologies, such as focus groups and in-depth interviews, are generally conducted with smaller sample sizes when compared to quantitative approaches to research. For example, standard focus groups are typically attended by eight to 10 participants, and a qualitative research project many involve four focus groups in total. Qualitative research focuses less on the number of responses and more about the detail of responses.
When reporting on qualitative research, Enventure Research’s reports explore patterns and themes in the feedback collected in order to create an analysis framework. Anonymised portraits and case studies of participants may be used as examples, along with verbatim quotations to provide evidence of certain areas of feedback.
Enventure Research is able to provide a range of qualitative research methodologies