Qualitative Research In-depth Interviews A detailed discussion in a one-on-one setting to explore topics in greater depth. Focus Groups Group discussions guided by our trained moderators using creative deliberative techniques to explore a subject in detail. Observation Ethnographic approaches to find out exactly how people behave in certain environments. Online Focus Groups Taking focus groups into an online setting to make insightful group discussion even easier. Conflict Groups Bringing together opposing views to better reach a better and more informed understanding for both parties.