Qualitative observation can provide interesting insight into the behaviour of people in certain environments, whether this is at home, in a shop, at work or out in public.

Enventure Research can provide ethnographic approaches to research to provide a deep understanding of how members of the public truly interact, for example with local services and amenities.

Enventure Research has utilised observational research in previous projects, assessing resident use of high street maps, markets, museums and libraries.

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