Face-to-face surveys are commonly used by Enventure Research are often carried out on the street in areas of high footfall, but can also be conducted in home or at a workplace for more in-depth or longer surveys. Enventure Research has a large network of experienced fieldwork supervisors and interviewers based all around the United Kingdom, operating to Interviewer Quality Control Scheme (IQCS) and Market Research Society (MRS) standards of practice.
We conduct face-to-face surveys either by traditional pen and paper methods, or alternatively (and increasingly) via Computer Aided Personal Interviewing (CAPI), where interviewers use handheld tablet computers to administer the questionnaire.
Face-to-face interviewing has the obvious benefit of being able to provide respondents with support, advice, clarification, prompting and stimulus whilst taking part in a survey. Our interviewers can also build up a rapport with respondents, allowing them to feel comfortable when answering their questions, thereby collecting more reliable data.
Conducting a survey in this way also allows for representative samples to be easily achieved, as interviewers can approach potential respondents who they think may meet the required quotas, perhaps based on age or gender.
Face-to-face approaches also allow the opportunity for respondent engagement, allowing them to feel like they are part of the research and that their views are valued.