As a destination or attraction, knowing what your visitors think is crucial to ensure they enjoy their visit, tell other people about their experience and come back for a second visit. By undertaking visitor surveys, you can gain valuable information including:
- Who your visitors are and where they come from
- What your visitors think to the area or attraction
- What your visitors’ motivation was to visit
- Visitor experience and their customer journey
- Visitor expenditure
- What could be improved
- Gauge visitor views on new ideas and developments
To explore visitor views in more detail, more in depth qualitative approaches such as discussion groups and in depth interviews can be used.
By working with an independent research company to carry out your visitor research, it sends a clear message that you value the views and opinions of your customers and want to hear exactly what they think, not just through rose-tinted glasses! The results and findings of the research will be far more valid, which visitors will appreciate.
The following case studies demonstrate our experience of delivering visitor research:
Please do not hesitate to get in touch with us if you are interested in conducting any form of visitor research – we would be happy to help!